What Is An Auto-Responder and Why Do I Need One?

 Auto Responder

The total solution to turn your “leads” into “loyal customers.”……

Most business and Internet Marketers don’t fully understand what an Autoresponder can do for their business. Don’t be one of those “many”….be one of the “few” and take your Internet business to the next level !
If you want to end the struggle of manually sending out e-mails to all of your prospects, you’ve come to the right place.
Question:
What does the  Follow Up Autoresponse System do?
Answer:
The Follow Up Autoresponse System takes the concept of the basic e-mail autoresponse one step further. A standard autoresponder automatically sends out one immediate message. The follow up auto-responder system does that, and then automatically sends unlimited follow up messages over the following days, weeks, and months. You don’t have to do anything!

Question:
What are prospects, leads, and customers?
Answer:
Whatever business you may be in, you are probably interested in an auto-responder product because you sell something. During the period leading up to and directly following a sale, you deal with prospects, leads, and customers.
Someone who is just looking at your company’s web site or ad is a “prospect” – a prospective customer. Prospects are still “just looking.”
Someone who has expressed further interest in your product or service by requesting more information, (ie. e-mailing your autoresponder address), is a “lead.”
Finally, someone who has actually purchased your products or services is a “customer.”
In order to make a sale, you have to turn your prospects into leads, and then turn those leads into customers.
Question:
What are autoresponders and follow up messages?
Answer:
An autoresponse message is an e-mail that you can have automatically sent out to anyone who e-mails you, as soon as you receive his or her e-mail. Follow up messages are e-mails that you normally have to type and send out yourself over the days and weeks following your autoresponse, as you struggle to keep your products in front of your prospects. A top auto-responder system will not only send your autoresponse to your leads, but will also send your follow up messages out automatically, at intervals that you choose.
Most experts say that customers must be exposed to a product an average of 7 times before they buy, and if you don’t have a way to contact a visitor after their first visit to your site, how do you remind them about your product six more times?
That’s why Internet marketing experts all agree, without an opt-in list or email newsletter, you are losing sales and leaving money on the table.
Newsletters allow you to contact your subscribers via email without spamming, as they’ve ‘opted‘ to receive your information. In other words, interested prospects have given you permission to send them news and information.
If you don’t collect email addresses, a visitor comes to your site, takes a look around and in most cases leaves and never comes back. You have no way of bringing them back, because without a list, you have no way to tell them about new products on your site. You will never have a chance to build a trusting, friendly relationship and your visitors will never become “your” loyal, trusting , long term customers.
Once you set up your initial autoresponse and your series of  follow up messages, you are well on your way to putting this part of your business on auto-pilot !!
In my business, I am extremely customer service oriented and feel that I must blast out messages to my leads and customers immediately. Sometimes, that is just not possible. It can become a very time consuming task, which can now be automated so you don’t have to spend countless hours banging out individual e-mails to your potential customers.
There is absolutely no doubt that I have lost potential customers and therefore, revenue because I didn’t have a system in place where I could capture a visitors name and e-mail address and have a way to contact them. With the AWeber system…now I have a “great solution to my problem”

Now, it will take some time to set up your follow up messages when you first get started. But, this is not difficult to do… Oh boy, is it worth it !!!
Now, I can contact my “leads” at set intervals and have a way to stay in contact with them and build their trust in me and the products that I offer. If you have a way to stay in contact with your “leads”…you CAN and WILL convert many of them into loyal, trusting and friendly customers.
There is a good possibility that “you” are on this page now because of a follow up message that you received from me !!
You have probably signed up for other Newsletters and e-zines (electronic magazines) in the past and received e-mail Newsletters that direct you to the website of the sender of the e-mail. If you look at the bottom of the e-mail, the majority of the time you will see that the autoresponder service is “AWeber.”