LATEST NEWS from Frank Fraser posted April 22, 2013

LATEST NEWS: Good News!! I will be here tomorrow on Tuesday but on Wednesday I will take a vacation from Skype for the first time of my life. The main reason why I have to do this is because I wanna get my files sorted out and email messages purged down to help my business grow and become more organized. I deserve better and doing the best of my ability. It is one of my things to do list and I was intending on doing this for quite sometime now :) If you like to keep in touch I will have my facebook on as Franklin Fraser or you can stay tuned on my website blogs >> http://www.marketingwithfrankfraser.com and http://www.earnwithfrankfraser.com

True success and Wisdom Published by Frank Fraser Article Date 5-31-12

Sacrifice- Sacrifice is involved in every action that is done with deliberation.
Attitude- What happens to a man is less significant than what happens within him.
Service is our passion- It takes months to find a customer but only seconds to lose one.
Focus- Obstacles and those frightful things you see when you take your eyes off your goals.
Commitment to excellence- We must know our limits and never stop trying to exceed them!

There is  no goal too distant to achieve.
Goals- To tend unfailing, unflinchingly towards a goal is the secret of success.
Essence- Shows you who you are as a person.

What is Article Marketing?

What is Article Marketing?
Article marketing is the practice of posting keyword-focused articles on article sites that then syndicate your content. The reason this is an important website promotion technique is because some of these article syndication sites have a significant readership following.
Most article syndication sites allow you to post your content for free. Once published, your content becomes available for all to see - and potentially reuse. When done properly, articles you post on syndicated article sites can then become "link bait" for other sites. For example, let's say you own a home business that sells closet organizers. If you or your web content writer write an article about organizing your office, others who may want to post a blog entry about organizing your office may link to your article, getting increased exposure for your writing and your subject matter, especially if the article site gets a great deal more traffic than your own website, which is fairly likely.
Some article sites will allow you to include HTML links in your articles. You can then link your keyword phrase to the page on your website you're trying to promote for that keyword - a highly effective search engine optimization technique. Others won't allow you to do that, but they'll have no problem with you including links in your resource box (your profile or signature information used to let people know who you are), which adds important one-way backlinks to your website.

Article syndication sites also typically allow readers to conditionally include your article on their site. Conditions typically include the requirement that whoever reuses your article must cite you as the author and must retain any links in the article. As you might imagine, this provides additional opportunities to increase your site traffic and get the buzz out about your article.
Even if you have to pay to have the article ghost written for you, it's usually fairly inexpensive to have a good article written by a knowledgeable ghost writer and you still get the credit! Therefore, article marketing can be a very cost effective means of website promotion for your home business.

Keyword Research is Important in Article Marketing
Before you go about writing the article, you'll want to do some keyword research. Keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase. You certainly wouldn't want to spend a lot of time and money targeting keywords and phrases that no one is likely to use in a search. Likewise, if 80 million plus results come up when you search for your keyword phrase you may have a difficult time getting ranked for that competitive of a keyword.

Balancing frequency against competitiveness results in what SEO Specialists refer to as the Keyword Effectiveness (or Efficiency) Indicator (or Index), shortened as KEI. KEI is a number with two to four (and sometimes more) decimal places. Words that are rarely used in search will have a very small KEI (near 0) and keywords and phrases that are extremely competitive will also have a very low KEI. The higher the KEI the more likely it is that you can achieve top rankings for the keyword or phrase and it will be worth your while because enough searches are conducted to warrant giving the keyword some attention.
By knowing which keywords you want to focus on, the subject of your article will become apparent. Additionally you 'll know which words to work into your text (don't overdo it) and you will also use those keywords as the anchor text (the words clicked) for any links in your article or your resource box.

Finding Good Article Sites Using Google Alerts
There are a number of good article syndication sites available and you will have no trouble finding several that you like to work with that are also effective in getting your article noticed. One way to see which articles sites are getting good exposure in Google is to subscribe to [http://www.google.com/alerts]Google Alerts for your targeted keywords. With Google Alerts you just specify the keyword or keyword phrase for which you want alerts sent to you. You can choose to receive alerts for news articles, blog postings, web pages or groups, or you can select Comprehensive, which will give you the alerts for all of the selections combined. Article sites are included with the Web selection, so you'll want to either choose Web or Comprehensive to receive alerts from postings on syndicated article sites.
Your alerts arrive via email and you can choose to be notified once per day, once per week, or as it happens. You'll see a listing of items that include your selected keyword phrase. Among the listings you're likely to see one or more article syndication sites. Click the news item to visit the site where the article is posted, sign up and you're ready to go.

Article Sites Want Good Material
Syndicated article sites want good material. The emphasis being on good. Many sites won't publish your content if it's not well written. Be sure to proofread your articles and have them spell checked before submitting them for syndication. Even if the article site accepts your poorly-written article for publication, you want to project a good impression for your home business, so it's critical that the article be compelling and grammatically correct to shed the best light on your business and to encourage others to link to your article and even republish it.

Take the Article Marketing Plunge
If you haven't tried it yet to promote your business and/or your home business website, I encourage you to take the idea of marketing information online by way of articles to get your home business or your website the kind of positive public relations exposure on which all home businesses and Internet businesses rely.

What is Research Marketing?

Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing' research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:

 "Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."

Obviously, this is a very long and involved definition of marketing research.

"Marketing research is about researching the whole of a company's marketing process."

This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers.

The Marketing research Process.

Marketing research is gathered using a systematic approach. An example of one follows:
1. Define the problem. Never conduct research for things that you would 'like' to know. Make sure that you really 'need' to know something. The problem then becomes the focus of the research. For example, why are sales falling in New Zealand?
2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? The methods of data collection will be discussed in more detail later.
3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?
4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?
5. Decide upon a budget and a timeframe.
6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven. 7. Go ahead and collect the data.
8. Conduct the analysis of the data.
9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.
10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.

Sources of Data - Primary and Secondary

There are two main sources of data - primary and secondary. primary research is conducted from scratch. It is original and collected to solve the problem in hand. secondary research, also known as desk research, already exists since it has been collected for other purposes.
We have given a general introduction to marketing research. Marketing research is a huge topic area and has many processes, procedures, and terminologies that build upon the points above.

What is persuasive marketing?

The 5 C’s of Persuasive Marketing

Marketing is a persuasive process.
“Yes, Mark. You’ve said that before.”
You were listening? Great, then it’s time to reveal the actual process for persuasion that will attract you a community and convert them into happy clients.

These are the 5 C’s of Persuasive Marketing

• Content
• Character
• Confidence
• Concrete
• Check

Content

With the ever growing presence of social media you won’t have a difficult time finding folks that will emphatically tell you that “social media and relationships make the internet go ’round.”
They say that because they’re good at talking… not creating business. Here’s the real truth:
The world that the internet goes ’round is Content. Relationships are based on Content and are a key determining factor if someone wants to go ahead and build a relationship or not.
This makes Content the key component in your client-catching process.
If folks turn to the internet for information then the higher quality information you provide the more people you attract.
Put on your Content Creating Hat because by providing quality content up front you do a few things. Obviously, you attract people to you. You also position yourself as the authority in your market. Good place to be if you want to eventually sell something.

Character

If it’s Content that attracts, then it’s Character that converts. You’ve given them something good in terms of Content… now they’re asking themselves a question: Do I want to get to know this guy?
Most definitely, you want them to get to know you. So show some Character, my man. Boring marketing gets you nowhere… but marketing with Character, now that gets you raving fans.
Look at Howard Stern or Simon Cowell. Love them or hate them, they’ve got Character worth about a bazillion dollars a year.
I also want you to notice the transition here… your Content attracts folks when they look for information – this is the intellectual appeal of your marketing. In order to make a sale, though, we need to start appealing to folks on an emotional level – that’s where your Character comes in.
Emotion is not just the key to the heart (raving fans) it’s also the key to the credit card (hyper-responsive buyers).
Keep Character out of your marketing process and you’re keeping dollars from your pocket. Plain and simple.

Confidence

Now, I’m no Dr. Phil but I can tell you that at some point in the relationship the other person is going to have doubts.

Is this for me?
Maybe I should wait?
What happens if this is wrong?
Will I die?

You’ve gotta build their Confidence that “YES, I’m a swell guy and I’ll treat you right.”
Nothing speaks this louder and builds Confidence better than proof. Confidence and proof remove anxiety so that your prospects move closer to you, get chummy and, of course, eventually become happy clients.
You’ve given them valuable Content, they see you as a trusted friend because of your Character, and they feel Confident that you can deliver upon your promise.
One thing I want to point out is that proof doesn’t just support your story, it also helps your prospect weave their own.
See, your prospect witnesses those testimonials, those case studies, and inserts themselves as the main character. They picture themselves achieving similar positive results. Even if those results are just half as good, they still picture what it will be like when they come out on top just like those other folks.
Nothing is more persuasive than those visions and emotions they stir up in themselves.

Concrete

At this point, you want to let them feel it because “once you pop you can’t stop.” (Pringles, anyone?)
By making things Concrete the promised benefits become more tangible. In real estate this is the 1-on-1 consult where you re-affirm your coolness and ability to help. It allows your prospect to get a richer taste of what is to come.
Once you make things Concrete the whole process becomes far more experiential, too. Your prospect is actually experienceing the level of service that will deliver to them the awesome scenario they’ve started fantasizing about.
That’s pretty powerful. Keep laying on the Confidence throughout this stage and your prospect’s emotions begin to really build up… and they’ve made the decision themselves that choosing you is the best thing for them to do.

Check

Up to this point, you’ve educated your market with Content, built rapport with your Character, removed anxiety and built Confidence, and made access to their dreams Concrete. Now it’s time for the Check Move.
For the life of me, I can’t recall who introduced me to the term Check Move. Someone probably infinitely smarter than I. Anyway…
In chess, checkmate is when your opponent can no longer avoid you or protect himself. In real estate, the checkmate is when your prospect makes the decision and signs the buyer-broker.
You can no more make them sign than you can cause them to lose a game of chess… they have to do that for themselves. All you can do is create the opportunity for them to do so.
This happens throughout the process I’ve described. You remove their objections and obstacles, their uncertainty as to choosing you to handle this major transaction, and built up the emotional desire to move forward. Then you simply declare Check and present your buyer-broker.
You’ll like the result
Do this right and you’ll enjoy two extra C’s – Cash and re-Creation. Okay, that may be a bit lame, but still… nothing wrong with more money in the pocket and more time spent at the lake.

What is attraction marketing?

Attraction Marketing To Help Set You FREE…

If you are struggling to attain success in your network marketing business, you need to understand that now is the time to stop using traditional marketing techniques. Taking some efforts in getting to know attraction marketing secrets can help you attain the massive success you deserve. Many network marketers are realizing the importance of using attraction marketing techniques to become successful in their business. These techniques relieve you from the trouble of chasing down people to join your MLM business. They assist you in generating high quality leads, who are looking for what you have to offer.

Master marketers understand that attracting qualified prospects is more important for their business success.

Chasing people who are not at all interested in your product or service really means that you are wasting your time, energy and money. Learning attraction marketing secrets is the simplest and most effective way to get targeted, highly qualified leads for free. In the internet era, it is simple to expand your personal network. You can make use of social networking sites like Facebook and Twitter to build relationship with people who are interested in what you have to offer. You can build trust while getting the training to acquire the skills essential for success. This gives you an opportunity to build trust in the minds of the people in your target market that you can solve their problems and can show them the right way to success.

Trying to build your MLM business by pushing your opportunity on everyone you come in contact with wont help you attain success. Attraction marketing lets you do the exact opposite to build your business. You need to build good relationship with prospects first and encourage them to ask about your business. If you have built a good rapport, credibility and trust with your prospects, a large percentage of them will want to join you in business.

Attraction Marketing | Problem Solving

As a network marketer, you need to set your goals to help people achieve their full potential and attain the levels of success they are after. To implement attraction marketing you have to spend time to find out what people are struggling with in their business. Once you have identified their problems, you need to take steps to solve their problem by providing relevant solutions. The most important attraction marketing secret is that you need to learn how to position yourself in the marketplace as a leader. You need to create an image in the minds of your prospects that you are an authority and the leader they have been looking for. You can demonstrate this easily using social networking sites, blogging and article marketing. All of these strategies can help create an aura around you that magnetically attracts numerous people towards you.
It is essential to understand that people join people, not the companies, products or services. If they do not have trust in you, they will not join your MLM business, no matter how good your product is. Knowing this simple secret can help you easily generate targeted leads, which will then turn into loyal customers or distributors. Learning attraction marketing secrets can help you reach the ranks of the master marketers and achieve financial freedom.

Understanding how to implement attraction marketing strategies is a skill that anyone can learn. Sadly, most people are being taught strategies that just don’t work because of the lack of leadership from their mentor.

What is Viral Marketing?

Viral marketing describes any scheme that encourages individuals to pass on a marketing substance to others, making the potential for exponential growth in the message’s exposure and influence. Clever marketing companies spotted the chance to pass around their message quickly and cheaply by utilising the power of the internet. They saw huge opportunities in social networking sites such as MySpace and YouTube, and the growth of email forwards amongst friends. The result of their combined efforts is the sort of "viral" marketing that most people realize by the term.

Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the content’s visibility and effect

The importance of Social Media Optimization has increased over the past few years. If you take a look at sites such as Facebook, YouTube, and Twitter you will see that all of these sites seemed uncertain of at first, but now they have surpassed many expectations.

Large to small businesses have began to make use of social networking sites in order to create a buzz in the market. Using social media as a marketing tool postulates a more commitment than some of the traditional method actings. Viral Marketing is delineated as the process of marketing materials and information via social networking.

This type of marketing uses pre existing social networks to increase brand awareness by supporting people to pass along a promotional message. It is an effective way of using word-of-mouth to achieve success.

The Benefits of Viral

Absolutely nothing flies in the world of marketing unless it makes commercial signified. Viral marketing, therefore, must have some significant welfares over traditional marketing strategies to have acquired as much attention as it has. Here are some of them :.


Trust Building

When you are giving something of value to someone for free you ’re building faith so that they will think of you when you come back to them to advance other products that you may be selling.

Cost

The first and most obvious benefit of viral marketing, is that it costs comparatively very little to spread your message. This means that larger companionships can use a viral marketing platform very cheaply in conjunction with traditional marketing and that smaller companies can use it as a standalone platform to market products without many of the related costs.

Reaching the Right People

All marketers are seeking a specific target audience ; those that make-up the small percentage of the population who might be concerned in their product. This fundamental necessity of successful marketing drives most of the decisions that are made ; from where and how adverts are shown, right down to the typeface and soundtracks used.

Reaching More People

In general speaking, the cost of product marketing varies dependant on how many people are likely to see your message. A couple thousand pounds may buy you a page in your local newspaper, likely to be seen by a few thousand people.

The opening move in viral marketing begins with good content (also known as viral content). All content that is spread through social networking sites should consist of ’real information’ that catches the attention of users. Users are more likely to become more excited about things that profit them in some type of way. If a message does not provide what they need, it is recommended that a company rethink their total viral campaign.

Usual on the viral marketing world is a conception known as blogging. For example, a company may post an article on a site such as articlesbase.com. Once the blog has been posted, the article is then tagged in a social network, and then begins to deal out elsewhere. Each time it is tagged more people see it, and then someone else tags it and it reaches more viewers. It is similar to applying the snowball issue to marketing.

Types Of Viral Messages

Free e-books.
Special reports or videos.
The more articles you submit to the article directories.
Free Ad Toolbars.


The Key to Successful Viral Marketing

* Keep It Simple : At the core of most successful viral marketing campaigns, is a simple, easily transferable idea.
* Make It Poignant : The best viral campaigns tend to pick up on a point that the public is already discussing.
* Keep It Free : The vast majority of viral success stories relate to free things. Be it a video, online quiz or a whole service, like Digg; the fact that the product is free is crucial to success.




The wheels of Viral Marketing